"GOOD. BETTER. BEST." HOODIE

Good. Better. Best. – Bear Down Hoodie
Built for those who understand the culture, not just the score.
This Bear Down hoodie features a bold front graphic with the words Bear Down embedded within the face of a bear — a symbol of strength, grit, and Chicago pride. On the back, the classic chant “Good. Better. Best.” serves as a reminder of the standard: always rising, never settling. 
 
Available in two iconic colorways: Orange hoodie with navy print Navy hoodie with orange print
 
Designed for game day, streetwear, or everyday wear, this hoodie balances tradition with a modern, clean look. It’s not loud — it’s confident. Details: Unisex fit Premium mid-weight fleece for comfort and durability
Front: Bear Down bear-face graphic
Back: Good. Better. Best. chant Colors: Orange/Navy & Navy/Orange Sizes: SM–4XL  This isn’t just fan gear. It’s a mindset. Bear Down. Good. Better. Best.